Our History

ORIGIN: DÜHA was started in 2004, when a few small-town Minnesota hunting buddies were sitting around discussing everyday problems. One they all shared was a messy backseat of their truck. Straps, hitches, tools, and all sorts of other stuff rolled around in an unorganized mess.

Thats when the original under seat truck storage unit was made. Trying to figure out what to call their new company, they came up with an acronym. Down Under Holding Apparatus. DU-HA. Little did these small-town guys know, that DU-HA would evolve into so much more than under seat storage.

SOLVING MORE PROBLEMS:

Years later and after success with under seat storage, they expanded their line, introducing some new ideas. Products like the Tote, Squad Box, and the Side Toolbox "Humpstor" were thought up. Helping truck owners across the country utilize underutilized space.

In 2023, Eufouric Brands bought DÜHA as they had been manufacturing DÜHA storage units for quite a few years. Eufouric Brands already had their foot in the door with innovative outdoor products, such as Maluna Coolers, that taking on DÜHA was just another brand to grow with.

TODAY: DÜHA is still providing high quality, made in the USA storage devices for vehicles. The product line continues to grow with partnerships with other innovative brands that help make truck owners lives easier.

Meet the Manufacturer

Meet EUFOURIC Brands, a manufacturer of outdoor products with an emphasis on innovation and quality. Located in Baxter, Minnesota, our truck storage units are rotomolded and assembled here alongside other innovative brands such as Maluna Coolers and Rubicon Dog™.