Our History
DÜHA was started in 2004, when a few small-town Minnesota hunting buddies were sitting around discussing everyday problems. One issue they all shared was a messy backseat of their truck. Straps, hitches, tools, and all sorts of other stuff rolled around in an unorganized mess. That's when the original under seat truck storage unit was made.
WHAT TO CALL IT?
Trying to figure out a name, they came up with Down Under Holding Apparatus. DU-HA. Little did these small-town guys know, that DU-HA would evolve into so much more than under seat storage. Years later and after success with under seat storage, they expanded their line, introducing new ideas. Products like the Tote, Squad Box, and the Side Toolbox "Humpstor" were created, helping truck owners across the country utilize more space.
USA MADE
In 2023, Eufouric Brands bought DÜHA as they had been manufacturing DÜHA units for years. Eufouric Brands already had innovative outdoor products such as Maluna Coolers, so taking on DÜHA was another opportunity to grow with. DÜHA is still providing high quality, made in the USA storage for vehicles. The product line continues to grow partnerships with other innovative brands that help make truck owners lives easier.
